Italian jeweler, Damiani is celebrating its 85th
anniversary this year, and to commemorate the occasion, the company has created two new collections and a series of promotions to drive traffic and sales at Damiani stores and those of its retail partners.
If you buy one of Damiani's "Gomitolo" rings, as shown above, you can get a one-week vacation in Italy that includes the cost of the flight and hotel stay. The Gomitolo rings feature pave set diamonds and gemstones in ribbon-like patterns with prices ranging from $7,740 to $15,690 and each one represents a different Italian city. A minimum purchase of $6,000 of any combination of Damiani jewelry, nets the buyer a weekend stay at a suite in any Mandarin Oriental hotel in the Americas. For smaller purchases buyers receive treats of lesser value. Any buyer of a Damiani piece will get a gift certificate for a massage at the St. Regis Hotel Spa in New York, the Montage Spa in Beverly Hills, California or the Moana Lani Spa at the Westin in Honolulu. So travelers who want a vacation for the said place, this is now the time to go on.



